Nirvana continues : Niraamaya Retreat’s new property in Kumarakom
Niraamaya Retreats, a venture of the Jupiter Capital Goup, has announced a new property in the picturesque Kumarakom. Niraamya Retreats, has set benchmarks in luxury wellness and heritage tourism with it’s properties in Thekkady and Kovalam. The expansion is a well thought out plan to expand across the Kumarakom circuit, and create a holistic tourism experience. This will add to the complete circuit in the state of Kerala and will offer an opportunity to take in the scenic vistas of the Kumarakom while enjoying the trademark hospitality of Niraamaya.
Commenting on the expansion, Manu Rishi Guptha, CEO, Niraamaya Retreats said, “Kerala is truly God’s own country and offers a tourist varied natural landscapes ot relax inas well as explore. Our aim is to offer both the short and long haul traveler a variety of options that range from the mountains to the beach to the backwaters. Each location is a piece of heritage and history and has been carefully handpicked. Niraamaya offers not just the best in wellness and spa tourism, but also the chance for visitors to pack in experiences and adventures during their visit. This same ethos follows through with the property at Kumarakoram.”
The property at Kumarakoram is still in the development stage and will be ready by December 2015. The entire retreat will reflect an eclectic mix of nature colours, patterns in scale and style. It will reflect and celebrate the heritage of the area and will retain the quiet luxury that typifies every Niraamaya retreat. It will maintain the heritage styleas well as inclufences of Kerala’s rich culture. Modern artistic touches will flow across the retreat through the furniture, fabrics and lighting to create a timeless look, yet with all the modern comforts. A unique blend of contemporary and traditional Kerala architecture , the retreat will maintain a uniformity of style. All villas will have private plunge pools, as well as open to sky garden baths which will be a continuation from Surya Samudra and will lend to the brand personality that is already prevalent in their heritage property, Surya Samudra,Kovalam. The scale of the campus will be intimate yet the built vs. natural vernacular landscape will be skewed towards a higher landscape area. A visual delight that will offer a distinct sense of space and freedom. The location will be serene and peaceful and will also communicate privacy and security. A mix of natural and manicured landscape with walkways and organic gardens studded with local flora and fauna has also been planned.The service within the this sanctuary is surrounded with cultural and scenic treasures that is also the hallmark of team will create a selection of memorable within enriching excursions.
The property will have 28 villas to be built like traditional Keralite homes. The rooms will be a blend of weathered wood and contemporary luxury, offering a perfect balance between old world charm and modern comfort. The property will also have 2 houseboats to offer the holistic Kerala experience equipped for conferences, weddings and other amenities.
The design of spas is conceived to rejuvenate and revitalize. The therapists will take guests on an exhilarating sensory journey through many forms of holistic healing and wellbeing for enhancement and advancement of the senses. Uniqueness of the retreat will lie in the quest for perfectly balancing the body, mind and soul.
Factsheet:
Keys – 28 villas
Houseboats – 2
Total keys – 30
6 spa treatment rooms
2 restaurants
1 Bar
Conference room that can accommodate 30-35 people in cluster style seating
About Niraamaya Retreats :
Niraamaya Retreats which offers unique experience of convergence of hospitality and wellness delivering bespoke experiences for their guests. Niraamaya Retreats are prive experiences set far from the madding crowds. Niraamaya Retreats are located in two places, The Cardamom Club in Thekkady and Suryaa Samudra in Kovalam.
The Cardamom Club, Thekkady lies amongst mist-kissed mountains of the Silent Valley. This is a place where the only jams are caused by elephants leisurely crossing the roads.
Surya Samudra at Kovalam is a heritage property, known not just for its fabulous location, but also for the state of the art spa, which has global acclaim.
Commenting on the expansion, Manu Rishi Guptha, CEO, Niraamaya Retreats said, “Kerala is truly God’s own country and offers a tourist varied natural landscapes ot relax inas well as explore. Our aim is to offer both the short and long haul traveler a variety of options that range from the mountains to the beach to the backwaters. Each location is a piece of heritage and history and has been carefully handpicked. Niraamaya offers not just the best in wellness and spa tourism, but also the chance for visitors to pack in experiences and adventures during their visit. This same ethos follows through with the property at Kumarakoram.”
The property at Kumarakoram is still in the development stage and will be ready by December 2015. The entire retreat will reflect an eclectic mix of nature colours, patterns in scale and style. It will reflect and celebrate the heritage of the area and will retain the quiet luxury that typifies every Niraamaya retreat. It will maintain the heritage styleas well as inclufences of Kerala’s rich culture. Modern artistic touches will flow across the retreat through the furniture, fabrics and lighting to create a timeless look, yet with all the modern comforts. A unique blend of contemporary and traditional Kerala architecture , the retreat will maintain a uniformity of style. All villas will have private plunge pools, as well as open to sky garden baths which will be a continuation from Surya Samudra and will lend to the brand personality that is already prevalent in their heritage property, Surya Samudra,Kovalam. The scale of the campus will be intimate yet the built vs. natural vernacular landscape will be skewed towards a higher landscape area. A visual delight that will offer a distinct sense of space and freedom. The location will be serene and peaceful and will also communicate privacy and security. A mix of natural and manicured landscape with walkways and organic gardens studded with local flora and fauna has also been planned.The service within the this sanctuary is surrounded with cultural and scenic treasures that is also the hallmark of team will create a selection of memorable within enriching excursions.
The property will have 28 villas to be built like traditional Keralite homes. The rooms will be a blend of weathered wood and contemporary luxury, offering a perfect balance between old world charm and modern comfort. The property will also have 2 houseboats to offer the holistic Kerala experience equipped for conferences, weddings and other amenities.
The design of spas is conceived to rejuvenate and revitalize. The therapists will take guests on an exhilarating sensory journey through many forms of holistic healing and wellbeing for enhancement and advancement of the senses. Uniqueness of the retreat will lie in the quest for perfectly balancing the body, mind and soul.
Factsheet:
Keys – 28 villas
Houseboats – 2
Total keys – 30
6 spa treatment rooms
2 restaurants
1 Bar
Conference room that can accommodate 30-35 people in cluster style seating
About Niraamaya Retreats :
Niraamaya Retreats which offers unique experience of convergence of hospitality and wellness delivering bespoke experiences for their guests. Niraamaya Retreats are prive experiences set far from the madding crowds. Niraamaya Retreats are located in two places, The Cardamom Club in Thekkady and Suryaa Samudra in Kovalam.
The Cardamom Club, Thekkady lies amongst mist-kissed mountains of the Silent Valley. This is a place where the only jams are caused by elephants leisurely crossing the roads.
Surya Samudra at Kovalam is a heritage property, known not just for its fabulous location, but also for the state of the art spa, which has global acclaim.
House of Marley launches Get Together™ Bluetooth® Portable Audio System, Liberate BT Bluetooth Portable Audio System and Liberate XL Over Ear Headphones on Amazon
House of Marley launches soulful, state of the art and high performance audio and music products - Get Together™ Bluetooth® Portable Audio System, Liberate BT Bluetooth Portable Audio System and Liberate XL Over Ear Headphones on Amazon through a strategic partnership with Imagine Marketing. Imagine Marketing, has partnered with Amazon to retail House of Marley’s latest launches, the high-performance audio products soulfully designed, engineered to perform and provide a lifetime of enjoyment and reliability. Get Together™ Bluetooth® Portable Audio System, Liberate BT Bluetooth Portable Audio System and Liberate XL Over Ear Headphones brings out one's favourite music with smooth, powerful bass, stunningly precise mids and an energized high-end. The products availability on Amazon is a step to provide an easy and convenient accessibility to quality audio and music products.
Get Together™ Bluetooth® Portable Audio System made out of natural bamboo and fabric this allows you to stream wireless music. The built-in rechargeable battery, bluetooth, and convenient 3.5mm input make it simple and easy to connect hundreds of devices and fire up your tunes whenever and wherever you need them. Make sure your next get-together is rocking, with this affordable-yet-banging wireless system. Two 3.5 inch woofers do the heavy lifting and set the well-spaced 1-inch tweeters free, allowing the music to come out the way it is supposed to. The custom-tuned bass-reflex enclosure works perfectly with the solid bamboo baffle and rewind rear housing to make sure that your music reaches its target intact.
Product Specifications:
Drivers -Two 3.5’ Woofers and two 1’ tweeters
Enclosure type – Bass-Reflex
Amplifier Power – 20 watts (10WX2)
Features –
Quick pairing to any Bluetooth device
Auto reconnect to last Bluetooth device
Exclusive rewind fabric covering
Bamboo front raffle and rear trim
Control –
Power
Volume
Bluetooth pairing/disconnect
Inputs/outputs –
Power Input
3.5mm Stereo and input
Price of Get Together™ Bluetooth® Portable Audio System Speaker - INR 19,990/-
Liberate BT Bluetooth Portable Audio System features a melding of metal, wood and upcycled “Rewind” fabric. This is an ultra-portable field ready Bluetooth speaker capable of belting out a mighty roar. Whether this speaker is used inside or out, in a small room or wide open spaces, it has the power to create impressive sound output.
Clean industrial design creates the perfect soundstage whether on a table, desk or beach towel. Rugged REWIND fabric covering and two layer grill design protect your sonic investment while Bluetooth connectivity allows wireless transmission from hundreds of personal devices in this minimalist monster.
· Bluetooth® and Speakerphone
· Natural Bamboo Wood
· Portability
· Premium Sound
· Rechargeable
· REWIND™ Material
· Dimensions: 1.75" H x 2.90" W x 8.6" D
Get Together™ Bluetooth® Portable Audio System made out of natural bamboo and fabric this allows you to stream wireless music. The built-in rechargeable battery, bluetooth, and convenient 3.5mm input make it simple and easy to connect hundreds of devices and fire up your tunes whenever and wherever you need them. Make sure your next get-together is rocking, with this affordable-yet-banging wireless system. Two 3.5 inch woofers do the heavy lifting and set the well-spaced 1-inch tweeters free, allowing the music to come out the way it is supposed to. The custom-tuned bass-reflex enclosure works perfectly with the solid bamboo baffle and rewind rear housing to make sure that your music reaches its target intact.
Product Specifications:
Drivers -Two 3.5’ Woofers and two 1’ tweeters
Enclosure type – Bass-Reflex
Amplifier Power – 20 watts (10WX2)
Features –
Quick pairing to any Bluetooth device
Auto reconnect to last Bluetooth device
Exclusive rewind fabric covering
Bamboo front raffle and rear trim
Control –
Power
Volume
Bluetooth pairing/disconnect
Inputs/outputs –
Power Input
3.5mm Stereo and input
Price of Get Together™ Bluetooth® Portable Audio System Speaker - INR 19,990/-
Liberate BT Bluetooth Portable Audio System features a melding of metal, wood and upcycled “Rewind” fabric. This is an ultra-portable field ready Bluetooth speaker capable of belting out a mighty roar. Whether this speaker is used inside or out, in a small room or wide open spaces, it has the power to create impressive sound output.
Clean industrial design creates the perfect soundstage whether on a table, desk or beach towel. Rugged REWIND fabric covering and two layer grill design protect your sonic investment while Bluetooth connectivity allows wireless transmission from hundreds of personal devices in this minimalist monster.
· Bluetooth® and Speakerphone
· Natural Bamboo Wood
· Portability
· Premium Sound
· Rechargeable
· REWIND™ Material
· Dimensions: 1.75" H x 2.90" W x 8.6" D
Color Option – Midnight and Smoke
Price of Liberate BT Bluetooth Portable Audio System - INR 7,990/-
Liberate XL Over Ear Headphones offer superior quality sound with 50mm drivers which deliver powerful bass and stunning detail. They have been designed for comfort with ultra-soft cushions, which cover the ears and offer complete noise isolation so that you can focus on the music and nothing else.
Price of Liberate XL Over Ear Headphones – INR 9,990
Be ready for the stylish, funky and superior technology products from House Of Marley, now just a click away at Amazon.in
About The House of Marley
Bob Marley’s vision of equality, love, philanthropy and sustainability continues to uplift and unite hearts around the globe. House of Marley realizes Bob’s vision of One Love, One World by creating lifestyle products that are crafted to last, use earth-friendly materials and benefit people and planet. House of Marley donates five percent (5%) of its annual profits to 1Love (www.1Love.org). The epicenter of a global movement, 1Love.org is dedicated to spreading Bob Marley’s message of unity and peace by lifting up a new generation of “young gongs” to strike the hammer for charities, causes and ideas that can change the world. Learn more at http://www.houseofmarley.com, join us on Facebook at http://www.facebook.com/thehouseofmarley, and follow us on Twitter at http://www.twitter.com/houseofmarley.
About Imagine Marketing
Imagine Marketing is a start up focusing on marketing and distribution of premium global brands in India. It is founded by 2 entrepreneurs:-Aman Gupta and Sameer Mehta. Aman was the Ex Sales Director of Harman International and has been associated with Sennheiser, JBL, Harman/Kardon and Beats by Dre in India. Sameer brings with him rich experience in distribution & retail and also serves as an Executive Director at Kores India Limited. Imagine has Sales and Service offices in Delhi, Bengaluru, Chennai and Mumbai with micro distribution network across India.
Price of Liberate BT Bluetooth Portable Audio System - INR 7,990/-
Liberate XL Over Ear Headphones offer superior quality sound with 50mm drivers which deliver powerful bass and stunning detail. They have been designed for comfort with ultra-soft cushions, which cover the ears and offer complete noise isolation so that you can focus on the music and nothing else.
Price of Liberate XL Over Ear Headphones – INR 9,990
Be ready for the stylish, funky and superior technology products from House Of Marley, now just a click away at Amazon.in
About The House of Marley
Bob Marley’s vision of equality, love, philanthropy and sustainability continues to uplift and unite hearts around the globe. House of Marley realizes Bob’s vision of One Love, One World by creating lifestyle products that are crafted to last, use earth-friendly materials and benefit people and planet. House of Marley donates five percent (5%) of its annual profits to 1Love (www.1Love.org). The epicenter of a global movement, 1Love.org is dedicated to spreading Bob Marley’s message of unity and peace by lifting up a new generation of “young gongs” to strike the hammer for charities, causes and ideas that can change the world. Learn more at http://www.houseofmarley.com, join us on Facebook at http://www.facebook.com/thehouseofmarley, and follow us on Twitter at http://www.twitter.com/houseofmarley.
About Imagine Marketing
Imagine Marketing is a start up focusing on marketing and distribution of premium global brands in India. It is founded by 2 entrepreneurs:-Aman Gupta and Sameer Mehta. Aman was the Ex Sales Director of Harman International and has been associated with Sennheiser, JBL, Harman/Kardon and Beats by Dre in India. Sameer brings with him rich experience in distribution & retail and also serves as an Executive Director at Kores India Limited. Imagine has Sales and Service offices in Delhi, Bengaluru, Chennai and Mumbai with micro distribution network across India.
Fashion TV Launched its Fashion Energy Drink in a star studded evening at Shiro.
New Delhi: Fashion TV with Northern Alliance launched its Fashion Energy Drink, f.88 in a star studded evening, in association with Hair Masters at Shiro.
Among the eminent guest were Bret Lee, Gil Christ, Tarun Shien, Owner Premia Group, Gagan Pal Singh, MD Northern Alliance, Shruti Pawar, MD Marketing- Northern Alliance, Danish Batra,owner Hair Masters enjoyed the party.
Calvin Klein unveiled its latest summer collection.
On the Occasion Shruti Pawar, Director Marketing said, “We see Indian market as one the most growing market for fashion energy drink and F 88 FASHION ENERGY DRINK is based on an improved formula that it has been specially developed to provide an intense sustainable energy boost for those who lead active and vigorous lifestyles.”
About Northern Alliance
Northern Alliance is an official and authorised Distributor, holding the exclusive rights for F Beverages in India. We believe the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both the companies and the brands involved. Hence Northern Alliance proudly celebrates this partnership with world renowned brand FTV. The whole idea behind this partnership and brand marketing is to find customers where your company and brand do not compete. It not only provides your brand with additional credibility in aligning with another company but also opens up distribution channels, allows you to reach and market to customers that may not be aware or thinking of your brand, and—most important—it captures the attention of new potential buyers who may not have your brand top of mind. Northern Alliances don't just present an opportunity to create promotions, brand marketing , publicity , high end collaborations where we also establish a base from which to create distribution opportunities, providing a great chance to leverage geographic distribution .
Our latest Product: F 88
F88 can be enjoyed by itself or as a mixer from morning to night, at work or pleasure, when partying or relaxing. It contains no artificial colours, flavours or preservatives and it can be enjoyed straight or as a mixer. A luxury energy drink developed for those with fashionable, sociable and cosmopolitan lifestyle. F88 Is produced in Austria by a very reputable and specialist manufacturer using the best of ingredients and natural Austrian water. This guarantees the product’s superior quality and up market status of f 88 FASHION ENERGY DRINK.
About Hair Masters
Today, the beauty & Hair profession is a member of the ever-expanding, ever-changing, ever-fascinating glamour industry. Adding an even more fashionable touch to this industry is the very renowned brand from London - HAIR MASTERS.HAIR MASTERS has created a stir in the urban heart of Delhi. The founder & owner of the brand Mr. Danish Batra’s vision is to -'' strive to make an inviting environment for guests to relax, or retreat for the head-to-toe treatment. We provide services and products of the utmost quality with educated recommendations'' Danish Batra has always had a passion for Hair & Beauty. He opened HAIR MASTERS in 2014 and has quickly become one of the busiest salons in West Delhi, catering to high profile and fashion forward clients. His mantra is '' Good grooming never goes out of style and having fun should always be a part of the process- . Whether you are a new or returning client, our team of highly trained stylists are ready to make you look your absolute best ‘‘HAIR MASTERS strives to provide excellence in service & beauty, leading with Consistency, Education, and Integrity. We create an environment free of pretension, yet still luxurious and high end. Our teams' passion creates a platform that delivers an unrivalled level of excellence delicately balanced with individual creativity. Our dedication to create a premium brand helps our guests and we, live beautifully.
Among the eminent guest were Bret Lee, Gil Christ, Tarun Shien, Owner Premia Group, Gagan Pal Singh, MD Northern Alliance, Shruti Pawar, MD Marketing- Northern Alliance, Danish Batra,owner Hair Masters enjoyed the party.
Calvin Klein unveiled its latest summer collection.
On the Occasion Shruti Pawar, Director Marketing said, “We see Indian market as one the most growing market for fashion energy drink and F 88 FASHION ENERGY DRINK is based on an improved formula that it has been specially developed to provide an intense sustainable energy boost for those who lead active and vigorous lifestyles.”
About Northern Alliance
Northern Alliance is an official and authorised Distributor, holding the exclusive rights for F Beverages in India. We believe the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both the companies and the brands involved. Hence Northern Alliance proudly celebrates this partnership with world renowned brand FTV. The whole idea behind this partnership and brand marketing is to find customers where your company and brand do not compete. It not only provides your brand with additional credibility in aligning with another company but also opens up distribution channels, allows you to reach and market to customers that may not be aware or thinking of your brand, and—most important—it captures the attention of new potential buyers who may not have your brand top of mind. Northern Alliances don't just present an opportunity to create promotions, brand marketing , publicity , high end collaborations where we also establish a base from which to create distribution opportunities, providing a great chance to leverage geographic distribution .
Our latest Product: F 88
F88 can be enjoyed by itself or as a mixer from morning to night, at work or pleasure, when partying or relaxing. It contains no artificial colours, flavours or preservatives and it can be enjoyed straight or as a mixer. A luxury energy drink developed for those with fashionable, sociable and cosmopolitan lifestyle. F88 Is produced in Austria by a very reputable and specialist manufacturer using the best of ingredients and natural Austrian water. This guarantees the product’s superior quality and up market status of f 88 FASHION ENERGY DRINK.
About Hair Masters
Today, the beauty & Hair profession is a member of the ever-expanding, ever-changing, ever-fascinating glamour industry. Adding an even more fashionable touch to this industry is the very renowned brand from London - HAIR MASTERS.HAIR MASTERS has created a stir in the urban heart of Delhi. The founder & owner of the brand Mr. Danish Batra’s vision is to -'' strive to make an inviting environment for guests to relax, or retreat for the head-to-toe treatment. We provide services and products of the utmost quality with educated recommendations'' Danish Batra has always had a passion for Hair & Beauty. He opened HAIR MASTERS in 2014 and has quickly become one of the busiest salons in West Delhi, catering to high profile and fashion forward clients. His mantra is '' Good grooming never goes out of style and having fun should always be a part of the process- . Whether you are a new or returning client, our team of highly trained stylists are ready to make you look your absolute best ‘‘HAIR MASTERS strives to provide excellence in service & beauty, leading with Consistency, Education, and Integrity. We create an environment free of pretension, yet still luxurious and high end. Our teams' passion creates a platform that delivers an unrivalled level of excellence delicately balanced with individual creativity. Our dedication to create a premium brand helps our guests and we, live beautifully.
SunSwitch India launches New Range of Solar Powered Products for Indian market
Launched the products at the 8th Renewable Energy Expo 2014
Launches Solar Home Lighting System (HLS), Solar Retrofits for Home Inverters
Attractively priced solar products to light up India’s rural areas and underserved consumers
Targets Rs. 1o cr revenue from solar business by FY 2015
New Delhi ; SunSwitch India, a full service provider of solar energy solutions, today launched a new range of solar powered products to strengthen its foothold in the rapidly growing solar sector to cater tothe needs of both urban & rural markets in India. As a part of their business and growth strategy in solar business, the company has introduced unique and innovative products which are modular Solar Home Lighting Systems (HLS) and Solar Retrofits for Home Inverters.
SunSwitch India Pvt. Ltd. - the innovative start upin solar energy solutions is offering solutions that shall enable rural electrification through innovative products that are cost effective and durablesupported by the large after sales service network.SunSwitchwill introduce the new range of solar products in a phased manner across the DelhiNCR/UP region. As a part of its marketing drive, the company is planning to add many new dealers and distributors to increase the footprint. With the launch of the new range of solar powered products, SunSwitch India is targeting to reach revenue of Rs. 10 cr.inthe solar business by FY 2015.
Speaking on the occasion on the launch of solar products, Mr. Abhinav Gupta, Founder & CEO, SunSwitch India, said“We are delighted to launch these environment friendly and efficient products. We intend to address critical areas of unending power deficit. Keeping in mind the deprivation of availability of power in the sub-urban as well as rural India, SunSwitch India has developed solutions to address these problems by developing AnantUrja (12 V) and Surya Dhani (3.25 V), our two Solar Home lighting systems based on Li-Ion battery technology. These are modular systems, wherein the customer can invest in pieces and add components to his system over a period of time, as and when his budget allows. We have also launched Pakshak which is an unbeatable solution for retrofitting Home Inverters with Solar charging facility. We are positive about the potential use of these products for our target audience".
The company is utilizing its in-house design and modernmanufacturing infrastructure to bring to the market these product ranges that comprises of various components like Conversion kits, Domestic lighting system etc. company hasregional cum sales office presence in Delhi and Uttar Pradesh.
About SunSwitch India (www.sunswitch.in): Founded in November 2013 by Mr. Abhinav Gupta, Sun Switch is a privately held company and is part of a Steel Conglomerate called M/s. Ambica Steels Limited, India’s biggest speciality stainless steels long products producer. SunSwitch employs over 20 power professionals and has been growing rapidly since its inception. The company’s core competency lies in delivering turn-key solar rooftop projects on EPC (Engineering Procurement and Construction). It firmly believes that the demand-supply gap in the power sector of India can hardly be met through the conventional sources of power, without causing serious environmental and economic degradation.
SunSwitch India Pvt. Ltd. - the innovative start upin solar energy solutions is offering solutions that shall enable rural electrification through innovative products that are cost effective and durablesupported by the large after sales service network.SunSwitchwill introduce the new range of solar products in a phased manner across the DelhiNCR/UP region. As a part of its marketing drive, the company is planning to add many new dealers and distributors to increase the footprint. With the launch of the new range of solar powered products, SunSwitch India is targeting to reach revenue of Rs. 10 cr.inthe solar business by FY 2015.
Speaking on the occasion on the launch of solar products, Mr. Abhinav Gupta, Founder & CEO, SunSwitch India, said“We are delighted to launch these environment friendly and efficient products. We intend to address critical areas of unending power deficit. Keeping in mind the deprivation of availability of power in the sub-urban as well as rural India, SunSwitch India has developed solutions to address these problems by developing AnantUrja (12 V) and Surya Dhani (3.25 V), our two Solar Home lighting systems based on Li-Ion battery technology. These are modular systems, wherein the customer can invest in pieces and add components to his system over a period of time, as and when his budget allows. We have also launched Pakshak which is an unbeatable solution for retrofitting Home Inverters with Solar charging facility. We are positive about the potential use of these products for our target audience".
The company is utilizing its in-house design and modernmanufacturing infrastructure to bring to the market these product ranges that comprises of various components like Conversion kits, Domestic lighting system etc. company hasregional cum sales office presence in Delhi and Uttar Pradesh.
About SunSwitch India (www.sunswitch.in): Founded in November 2013 by Mr. Abhinav Gupta, Sun Switch is a privately held company and is part of a Steel Conglomerate called M/s. Ambica Steels Limited, India’s biggest speciality stainless steels long products producer. SunSwitch employs over 20 power professionals and has been growing rapidly since its inception. The company’s core competency lies in delivering turn-key solar rooftop projects on EPC (Engineering Procurement and Construction). It firmly believes that the demand-supply gap in the power sector of India can hardly be met through the conventional sources of power, without causing serious environmental and economic degradation.
Amrapali Jewels to showcase their Bridal Heirloom Collection at the Asia Jewel Fair
Rich Heritage and Antique Jewelry to be the Highlights in the exhibit
Bangalore; Come Saturday, and every visitor will be enthralled to visit the stall of Amrapali Jewels at the 8th Asia Jewel Fair, starting on 30th August, 2014. The stall – with its Bridal theme – conceptualized with lavishness and opulence, by adopting the Bridal Heirloom concept, will display a grand assortment of regal designs.
The imperial collection will comprise of long ‘haras’ with uncut South Sea pearls and layers of uncut diamonds. The display will be enhanced by the antique Nag Krishna Mala pendants, and antique Mango Mala in Red Rubies. Emeralds and Turquoise accentuated by gold beads, and the long multilayer carved gold bead necklaces will also be displayed. The Amrapali Jewels stall will depict the perfect trousseau for the bride-to-be in its exuberant set-up. The Bridal Collection will represent the affluent and ethnic legacy with its antique-fashioned ornaments. The stall too, is set to appeal the guests with its conceptual Bridal Heirloom charm. The eclectic Indian aesthetic Bridal Collection will enchant the visitors with its uniquely crafted necklaces, ear-rings, and other wedding jewelry designed by Amrapali. The fair, which will go on for three days, from August 30th to September 1st, is expected to attract many visitors at the J.W. Marriott Hotel on Vittal Mallya Road in Bangalore. Speaking about the Bridal themed stall, Lakshmi Moncourt, the Business Head of Amrapali Bangalore, shares, “This particular collection is of the Royal Rajasthan heirloom designs. The intricate patterns are crafted exclusively by our expert designers with the signature Amrapali touch. Along with the alluring variety of jewels, the stall itself is a sight to behold, with a festive wedding flavor to it.” Amrapali is a globally renowned, respected and coveted luxury jewelry brand. The luxurious Jewels from the house of Amrapali, shaped in elegant constituents, personify the heritage of India with a modern eclectic twist. Led by the passion of its founders, Rajiv Arora & Rajesh Ajmera, two heritage enthusiasts and history students, Amrapali is one of the finest reflections of India's unmatched jewelry traditions and workmanship. Renowned for its signature pieces of magnificence and rare craftsmanship, Amrapali harmonizes classical tradition, with modern interpretation of ancient aesthetic and techniques. As a frontrunner in the Asia Jewel Fair, with its exquisite choice of the Rich Heritage and Antique Jewelry – the Bridal Heirloom Stall of Amrapali is ready to set the wedding spirits high, starting Saturday, August 30th, 2014, at the J.W. Marriott Hotel in Bangalore. |
NETGEAR and STORAGECRAFT Introduces New ReadyRECOVER Appliance for Simplifying Data Backup and Recovery
ReadyRECOVER backup appliance with ReadyDATA and Shadow Protect integration enables time and space-efficient full backups every 15 minutes
New Delhi India; NETGEAR®, Inc. (NASDAQ: NTGR) (www.netgear.com), a global networking company that delivers innovative products to businesses, consumers and service providers, announced ReadyRECOVER™ (www.netgear.com/readyrecover), a new addition to their innovative ReadyDATA™ unified storage (NAS/SAN) platform. ReadyRECOVER is a backup appliance built to run exclusively with the ReadyDATA family of storage appliances. With ReadyRECOVER, small and medium-sized businesses (SMBs) are able to create full backups of servers, desktops and laptops every 15 minutes that can be independently used to quickly and reliably restore files, folders, databases or systems to any platform, physical or virtual. For the first time, businesses can confidently back up their data forever, without ever needing inefficient and time-consuming periodic full system backups.
NETGEAR is the first technology provider to enable incremental backups as full restore points delivering extremely simple recovery point management. ReadyRECOVER integration of the ReadyDATA storage appliance with award-winning ShadowProtect® backup and disaster recovery software from StorageCraft® Technology Corporation (www.storagecraft.com) results in each incremental snapshot functioning as a full recovery point, but consuming a minimal amount of storage space. In addition, each snapshot captures the entire system, the Microsoft Windows® OS, and all settings and data for a rapid full system recovery.
“ReadyRECOVER is a complete hardware and software solution in a single cost-effective backup appliance, relieving businesses of the burden of assembling their own solution,” said John McHugh, general manager and senior vice president of the NETGEAR Commercial Business Unit. “By marrying the enterprise-class features of ReadyDATA with StorageCraft’s best-in-class ShadowProtect software, we offer a solution that enables easy data restoration without a long and complicated process, while suiting the budgetary and usage needs of SMBs.”
ReadyRECOVER creates synthetic full backups in a VHDX format, ready to quickly recover into a virtual or physical machine. For both server-to-NAS backup and PC-to-NAS backup, ReadyRECOVER backups require no file conversion, and can independently be used to quickly and reliably restore files, folders, databases or Windows-based systems to any platform.
“We’re excited to team with NETGEAR in the development of ReadyRECOVER, leveraging our ShadowProtect backup and recovery software,” said Curt James, StorageCraft’s vice president of marketing and business development. “NETGEAR and StorageCraft have co-engineered an extremely innovative new backup and disaster recovery appliance for SMBs that maximizes business continuity should disaster occur.”
ReadyRECOVER provides companies with enterprise-class backup at an affordable price, complete with:
· Protection for Windows servers, Virtual Machines (e.g., Citrix, Microsoft Hyper-V®, VMware, etc.), and PCs, both onsite and offsite
· Simple setup and management
· No incremental restores
· Hardware-independent restoration to any hardware or virtualization platform
· Zero-delay, WAN-optimized replication
· Hardware compression and per-job deduplication for storage efficiency without performance overhead
· An industry-leading five-year warranty for ReadyDATA, the hardware platform for ReadyRECOVER
Pricing and Availability
NETGEAR ReadyRECOVER will be available soon in India.
About NETGEAR, Inc.
NETGEAR (NASDAQ: NTGR) is a global networking company that delivers innovative products to consumers, businesses and service providers. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, NETGEAR provides networking, storage and security solutions without the cost and complexity of big IT. The company also supplies top service providers with retail-proven, mobile broadband solutions for their customers on the go. NETGEAR products are built on a variety of proven technologies such as wireless, Ethernet and Powerline, with a focus on reliability and ease-of-use. NETGEAR products are sold in approximately 49,000 retail locations around the globe, and through approximately 39,000 value-added resellers. The company's headquarters are in San Jose, Calif., with additional offices in over 25 countries. NETGEAR is an ENERGY STAR® partner. More information is available atwww.NETGEAR.com or by calling (408) 907-8000. Connect with NETGEAR at twitter.com/NETGEAR andwww.facebook.com/NETGEAR.
About StorageCraft Technology Corporation
StorageCraft provides best-in-class backup, disaster recovery, system migration, data protection, and cloud services solutions for servers, desktops and laptops. StorageCraft delivers software and services solutions that enable users to maintain business continuity during times of disaster, computer outages, or other unforeseen events by reducing downtime, improving security and stability for systems and data. For more information, visit www.storagecraft.com.
©2014 NETGEAR, Inc. NETGEAR, the NETGEAR logo, ReadyDATA and ReadyRECOVER are trademarks and/or registered trademarks of NETGEAR, Inc. and/or its subsidiaries in the United States and/or other countries. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s). Information is subject to change without notice. All rights reserved.
StorageCraft and ShadowProtect are registered trademarks of StorageCraft Technology Corporation.
* Lifetime Technical Support is provided via free phone support for first 90 days, and via free online chat thereafter. Next Business Day Shipping may not be available in all localities worldwide. Customer should consult their local NETGEAR representative for applicable support services. For more information, see www.netgear.com/business/documents/prosafe-lifetime-warranty/default.aspx.
NETGEAR is the first technology provider to enable incremental backups as full restore points delivering extremely simple recovery point management. ReadyRECOVER integration of the ReadyDATA storage appliance with award-winning ShadowProtect® backup and disaster recovery software from StorageCraft® Technology Corporation (www.storagecraft.com) results in each incremental snapshot functioning as a full recovery point, but consuming a minimal amount of storage space. In addition, each snapshot captures the entire system, the Microsoft Windows® OS, and all settings and data for a rapid full system recovery.
“ReadyRECOVER is a complete hardware and software solution in a single cost-effective backup appliance, relieving businesses of the burden of assembling their own solution,” said John McHugh, general manager and senior vice president of the NETGEAR Commercial Business Unit. “By marrying the enterprise-class features of ReadyDATA with StorageCraft’s best-in-class ShadowProtect software, we offer a solution that enables easy data restoration without a long and complicated process, while suiting the budgetary and usage needs of SMBs.”
ReadyRECOVER creates synthetic full backups in a VHDX format, ready to quickly recover into a virtual or physical machine. For both server-to-NAS backup and PC-to-NAS backup, ReadyRECOVER backups require no file conversion, and can independently be used to quickly and reliably restore files, folders, databases or Windows-based systems to any platform.
“We’re excited to team with NETGEAR in the development of ReadyRECOVER, leveraging our ShadowProtect backup and recovery software,” said Curt James, StorageCraft’s vice president of marketing and business development. “NETGEAR and StorageCraft have co-engineered an extremely innovative new backup and disaster recovery appliance for SMBs that maximizes business continuity should disaster occur.”
ReadyRECOVER provides companies with enterprise-class backup at an affordable price, complete with:
· Protection for Windows servers, Virtual Machines (e.g., Citrix, Microsoft Hyper-V®, VMware, etc.), and PCs, both onsite and offsite
· Simple setup and management
· No incremental restores
· Hardware-independent restoration to any hardware or virtualization platform
· Zero-delay, WAN-optimized replication
· Hardware compression and per-job deduplication for storage efficiency without performance overhead
· An industry-leading five-year warranty for ReadyDATA, the hardware platform for ReadyRECOVER
Pricing and Availability
NETGEAR ReadyRECOVER will be available soon in India.
About NETGEAR, Inc.
NETGEAR (NASDAQ: NTGR) is a global networking company that delivers innovative products to consumers, businesses and service providers. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, NETGEAR provides networking, storage and security solutions without the cost and complexity of big IT. The company also supplies top service providers with retail-proven, mobile broadband solutions for their customers on the go. NETGEAR products are built on a variety of proven technologies such as wireless, Ethernet and Powerline, with a focus on reliability and ease-of-use. NETGEAR products are sold in approximately 49,000 retail locations around the globe, and through approximately 39,000 value-added resellers. The company's headquarters are in San Jose, Calif., with additional offices in over 25 countries. NETGEAR is an ENERGY STAR® partner. More information is available atwww.NETGEAR.com or by calling (408) 907-8000. Connect with NETGEAR at twitter.com/NETGEAR andwww.facebook.com/NETGEAR.
About StorageCraft Technology Corporation
StorageCraft provides best-in-class backup, disaster recovery, system migration, data protection, and cloud services solutions for servers, desktops and laptops. StorageCraft delivers software and services solutions that enable users to maintain business continuity during times of disaster, computer outages, or other unforeseen events by reducing downtime, improving security and stability for systems and data. For more information, visit www.storagecraft.com.
©2014 NETGEAR, Inc. NETGEAR, the NETGEAR logo, ReadyDATA and ReadyRECOVER are trademarks and/or registered trademarks of NETGEAR, Inc. and/or its subsidiaries in the United States and/or other countries. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s). Information is subject to change without notice. All rights reserved.
StorageCraft and ShadowProtect are registered trademarks of StorageCraft Technology Corporation.
* Lifetime Technical Support is provided via free phone support for first 90 days, and via free online chat thereafter. Next Business Day Shipping may not be available in all localities worldwide. Customer should consult their local NETGEAR representative for applicable support services. For more information, see www.netgear.com/business/documents/prosafe-lifetime-warranty/default.aspx.
Azira Jewels: Fine Jewellery Online
Customized Fine Jewellery for the Woman of Substance
Azira Jewels is for the woman of essence, defined by its ability to produce beautiful jewellery at inexpensive prices, and its steadfast transparency and fair dealing. The creations at Azira Jewels can be customized to fit the consumers taste and have a contemporary feminine and delicate look that is distinctly evocative of strength & grace.The designs capture the ecstatic expression of love with diamond jewellery that bring out glamour at its best. These expressions of love make perfect gifts for marking important milestones in life, or provide a delightful surprise for a cherished individual or can be that wonderful gift to pamper you. Each piece of jewellery represents a precious moment along with a dazzling statement of fashion. Azira Jewels offers a collection of diamond studded gold jewellery which can not only be worn as glamorous statement pieces but also as everyday accessories, enchanting the beauty and elegance of the woman of sophistication.
About Azira Jewels
Azira Jewels is an online jewellery brand offering exquisite diamond studded gold jewellery.Aiming to bring fine diamond jewellery closer to the consumer, representing what a modern woman of today looks for i.e superior quality diamond studded gold jewellery at the best prices.Azira Jewels is promoted by professionals who have in the diamond industry for more than four decades and jewellery business for more than a decade.The business model adopted by Azira Jewels helps customers save upto 45% over retail prices, bringing to you the finest quality of jewellery of unparalleled international standards at an affordable cost by eliminating brokers, middlemen, agents and wholesalers. The main strength of Azira Jewels is that they manufacture themselves and are not just re-sellers like most online businesses. So with low overheads and low inventory costs which automatically brings you jewellery at the most prudent prices.
Azira Jewels is for the woman of essence, defined by its ability to produce beautiful jewellery at inexpensive prices, and its steadfast transparency and fair dealing. The creations at Azira Jewels can be customized to fit the consumers taste and have a contemporary feminine and delicate look that is distinctly evocative of strength & grace.The designs capture the ecstatic expression of love with diamond jewellery that bring out glamour at its best. These expressions of love make perfect gifts for marking important milestones in life, or provide a delightful surprise for a cherished individual or can be that wonderful gift to pamper you. Each piece of jewellery represents a precious moment along with a dazzling statement of fashion. Azira Jewels offers a collection of diamond studded gold jewellery which can not only be worn as glamorous statement pieces but also as everyday accessories, enchanting the beauty and elegance of the woman of sophistication.
About Azira Jewels
Azira Jewels is an online jewellery brand offering exquisite diamond studded gold jewellery.Aiming to bring fine diamond jewellery closer to the consumer, representing what a modern woman of today looks for i.e superior quality diamond studded gold jewellery at the best prices.Azira Jewels is promoted by professionals who have in the diamond industry for more than four decades and jewellery business for more than a decade.The business model adopted by Azira Jewels helps customers save upto 45% over retail prices, bringing to you the finest quality of jewellery of unparalleled international standards at an affordable cost by eliminating brokers, middlemen, agents and wholesalers. The main strength of Azira Jewels is that they manufacture themselves and are not just re-sellers like most online businesses. So with low overheads and low inventory costs which automatically brings you jewellery at the most prudent prices.
Rama Force: The first strategic game based on Indian mythology
Dream Games, an Indian mobile gaming companyannounces ‘Rama Force’, the Next Generation of Indian Mythology based Fantasy Real Time Strategy Game for iPhone, iPad, Android phones and Android Tabs releasing in August 2014.
Rama Force is an innovative and imaginary butpure strategy driven game, delivering the features and novelties that gamers demand, and will be available onmobile devices and other interactive media across the globe.The enthralling story of Ramayana, with elements of strategic moves makes ‘Rama Force’ a fun loop for the casual gamers.
This is the first time ever an Indian gaming company is launching Global content with Local flavours for the mobile gamers. This will also be the first time ever in gaming fraternity that Indian Mythology as a strategy game will be brought to the world of mobile gaming. In ‘Rama Force’ players farm, and build a fantasy kingdom, assemble armies and wage war against the evil forces of Ravana.
Rama Force is an innovative and imaginary butpure strategy driven game, delivering the features and novelties that gamers demand, and will be available onmobile devices and other interactive media across the globe.The enthralling story of Ramayana, with elements of strategic moves makes ‘Rama Force’ a fun loop for the casual gamers.
This is the first time ever an Indian gaming company is launching Global content with Local flavours for the mobile gamers. This will also be the first time ever in gaming fraternity that Indian Mythology as a strategy game will be brought to the world of mobile gaming. In ‘Rama Force’ players farm, and build a fantasy kingdom, assemble armies and wage war against the evil forces of Ravana.
The game starts with the Aranya Kanda in the story of Ramayana, which shows Lord spending time in forest and mother Sita being abducted by Ravana. Both Lord Rama and his brother Lakshman set out in forest in search of Sita. The game progresses with the help of guide Shabri, who helps the player, move forward each step. From time to time players will see helpful tips being spelled out from Shabri in the game. The second level of game also covers bit of Kishkindha Kanda and goes onto Yudh Kanda in the next 4 levels.
The first version of ‘Rama Force’ comes with 6 levels in which the first 2 levels involve farming and next 4 levels involve combating the wicked army of Bali and Ravana in power packed game of tower defence.This game includes a deep, evolving farming campaign and other activities like pottery, cow’s milk preparation, blanket making, horse purchasing, Crops & fruits cultivation.
Some of the key features of the game are:
· Built on 2.5d isometric engine, ‘Rama Force’ features deeper gameplay in the style of classic realtime strategy games for iPhone, iPad, Android Phones and Android Tabs.
· The casual gamers can have 1.5 hours of non-stop fun with tactical planning.
· The game is free to play with in app purchase only for level 4,5and 6.
· ‘Rama Force’ provides add free gaming experience with an absolute zero interference of advertisement pop-ups that otherwise pose discomfort wit the users.
· The distinctive game character of ‘RamaForce’ iswhere every player will do farming in first 2 levels and rage war in the next 4 levels.
· ‘Rama Force’ features a rich and unique take on the strategy genre with a gaming world that will reveal more content to its fans over time.
With ‘Rama Force’, Dream Games intends to take mobile gaming from India to next level where local content will be delivered for the Global audience.
A quick view of Mobile gaming market:
1. The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.
2. This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
3. The tablet games market will show 400% growth until 2016, to reach $10 billion.
4. Already 966 million, or 78% of all 1.2bn gamers worldwide, play mobile games.
5. 368 million consumers worldwide, or 38% of all mobile gamers, spend a monthly average of $2.78 on or in mobile games. By 2016, these figures will amount to, respectively, 50% and $3.07.
6. With 48% of the global revenue, the Asia-Pacific region is by far the biggest market for mobile games.
7. Western & Eastern Europe will grow fastest with Compound Annual Growth (CAGR) rates of over 33%. Within the APAC region, China and South-East Asia boast comparable growth figures.
8. Average monthly spend per paying mobile gamer is highest in Western Europe with $4.40. In comparison, in North America this figure stands at $3.87, with however the highest share of payers amongst players worldwide (45%).
9. Costs of acquisition for loyal mobile gamers range from $1.11 and $0.74 on iOS and Android respectively in smaller Latin American countries to $3.70 and $1.71 in mature APAC markets such as Japan, South Korea and Australia.
10. Overall, Western Europe, North America and Asia Pacific will remain the most appealing markets for mobile game publishers.
Sourced from:
http://www.newzoo.com/insights/infographic-mobile-games-market-to-double-in-size-until-2016-and-reach-23-9bn/#XjRG1PMiSgTox3BZ.99
About Dream Games
With the growing demand in the Gaming Industry, sometimes referred to as interactive entertainment industry, we realized that people enjoyed escaping from the reality and going into a zone where they could experience adventure, control every aspect of their virtual life and get a chance to be a hero. Keeping this in mind, we established Dream Games to provide the gamers an experience they will never forget.
Started in 2013, Dream Games is a Game Development Company, where the focus is to make fun and addictive games for handheld and online platforms. Our main aim is to create theme based innovative games through modern technology that will leave the gamer excited and hungry for more. Simply put, we are game lovers just like you and we are in this for the love of gaming.
The first version of ‘Rama Force’ comes with 6 levels in which the first 2 levels involve farming and next 4 levels involve combating the wicked army of Bali and Ravana in power packed game of tower defence.This game includes a deep, evolving farming campaign and other activities like pottery, cow’s milk preparation, blanket making, horse purchasing, Crops & fruits cultivation.
Some of the key features of the game are:
· Built on 2.5d isometric engine, ‘Rama Force’ features deeper gameplay in the style of classic realtime strategy games for iPhone, iPad, Android Phones and Android Tabs.
· The casual gamers can have 1.5 hours of non-stop fun with tactical planning.
· The game is free to play with in app purchase only for level 4,5and 6.
· ‘Rama Force’ provides add free gaming experience with an absolute zero interference of advertisement pop-ups that otherwise pose discomfort wit the users.
· The distinctive game character of ‘RamaForce’ iswhere every player will do farming in first 2 levels and rage war in the next 4 levels.
· ‘Rama Force’ features a rich and unique take on the strategy genre with a gaming world that will reveal more content to its fans over time.
With ‘Rama Force’, Dream Games intends to take mobile gaming from India to next level where local content will be delivered for the Global audience.
A quick view of Mobile gaming market:
1. The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.
2. This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
3. The tablet games market will show 400% growth until 2016, to reach $10 billion.
4. Already 966 million, or 78% of all 1.2bn gamers worldwide, play mobile games.
5. 368 million consumers worldwide, or 38% of all mobile gamers, spend a monthly average of $2.78 on or in mobile games. By 2016, these figures will amount to, respectively, 50% and $3.07.
6. With 48% of the global revenue, the Asia-Pacific region is by far the biggest market for mobile games.
7. Western & Eastern Europe will grow fastest with Compound Annual Growth (CAGR) rates of over 33%. Within the APAC region, China and South-East Asia boast comparable growth figures.
8. Average monthly spend per paying mobile gamer is highest in Western Europe with $4.40. In comparison, in North America this figure stands at $3.87, with however the highest share of payers amongst players worldwide (45%).
9. Costs of acquisition for loyal mobile gamers range from $1.11 and $0.74 on iOS and Android respectively in smaller Latin American countries to $3.70 and $1.71 in mature APAC markets such as Japan, South Korea and Australia.
10. Overall, Western Europe, North America and Asia Pacific will remain the most appealing markets for mobile game publishers.
Sourced from:
http://www.newzoo.com/insights/infographic-mobile-games-market-to-double-in-size-until-2016-and-reach-23-9bn/#XjRG1PMiSgTox3BZ.99
About Dream Games
With the growing demand in the Gaming Industry, sometimes referred to as interactive entertainment industry, we realized that people enjoyed escaping from the reality and going into a zone where they could experience adventure, control every aspect of their virtual life and get a chance to be a hero. Keeping this in mind, we established Dream Games to provide the gamers an experience they will never forget.
Started in 2013, Dream Games is a Game Development Company, where the focus is to make fun and addictive games for handheld and online platforms. Our main aim is to create theme based innovative games through modern technology that will leave the gamer excited and hungry for more. Simply put, we are game lovers just like you and we are in this for the love of gaming.
This Summer, quench your ‘Limca waali Pyaas’!
Brand Ambassador, Kareena Kapoor continues to enthuse consumers to satiate the “Limca waali Pyaas” with the country’s ultimate thirst quencher…the Lime & Lemoni LIMCA!!
Summers are back and so is India’s ultimate thirst quencher, the refreshing, Lime & Lemoni, Limca. This time, only to quench the distinct, ‘Limca Waali Pyaas’, a thirst, unlike the regular. In the latest campaign, the country’s iconic soft drink brand in the cloudy lemon segment will further elevate the concept of ‘thirst’. This idea is being portrayed by the quintessential Limca girl, Kareena Kapoor, inspiring the Limca lovers to not just drink the refreshing, hydrating beverage but also quench their thirst under demanding situations.
The campaign, through relatable and humorous stories in travel settings, differentiates between ‘Pyaas’ and ‘Limca waali pyaas’ – i.e. normal thirst and extreme physical thirst. The idea of the campaign is rooted in a basic truth – the hotter it gets or the more physically strenuous a situation becomes, the thirstier you feel and only Limca, the ultimate thirst quencher has the ability to quench that extreme thirst.
Talking about the new campaign, Debabrata Mukherjee, Vice President, Marketing & Commercial, Coca-Cola India, said, “Limca has been quenching the thirst of several Indians for over 4 decades with its distinct and unique Lime and Lemoni flavour, staying true to its promise of refreshment and rejuvenation. This is beautifully portrayed by our brand ambassador, Kareena Kapoor in the latest communication campaign, which is a gradual progression from last year’s campaign thought. It explores the thirst dimension of the brand and takes it to a whole new level. With the summers in full swing, we are sure the Limca lovers will be all set to reach out for their bottle of Limca whenever they feel a deep thirst”.
The campaign has been conceptualized by K.V Shridhar (Pops) and his creative team at Leo Burnett. The film has been directed Nitish Tewari and produced by Tubelight Films.In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including out-of-home (OOH) media, digital, behind the label promotion, point of sale merchandise and on-ground initiatives across all key markets.
The campaign, through relatable and humorous stories in travel settings, differentiates between ‘Pyaas’ and ‘Limca waali pyaas’ – i.e. normal thirst and extreme physical thirst. The idea of the campaign is rooted in a basic truth – the hotter it gets or the more physically strenuous a situation becomes, the thirstier you feel and only Limca, the ultimate thirst quencher has the ability to quench that extreme thirst.
Talking about the new campaign, Debabrata Mukherjee, Vice President, Marketing & Commercial, Coca-Cola India, said, “Limca has been quenching the thirst of several Indians for over 4 decades with its distinct and unique Lime and Lemoni flavour, staying true to its promise of refreshment and rejuvenation. This is beautifully portrayed by our brand ambassador, Kareena Kapoor in the latest communication campaign, which is a gradual progression from last year’s campaign thought. It explores the thirst dimension of the brand and takes it to a whole new level. With the summers in full swing, we are sure the Limca lovers will be all set to reach out for their bottle of Limca whenever they feel a deep thirst”.
The campaign has been conceptualized by K.V Shridhar (Pops) and his creative team at Leo Burnett. The film has been directed Nitish Tewari and produced by Tubelight Films.In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including out-of-home (OOH) media, digital, behind the label promotion, point of sale merchandise and on-ground initiatives across all key markets.
Speaking about the campaign, brand ambassador and Bollywood actor, Kareena Kapoor said, “I am very excited about the new Limca campaign. This is my third year of association with Limca and it always feels great to be associated with such an iconic brand, which has been refreshing consumers for over 40 years. While I have thoroughly enjoyed working on the previous two Limca campaigns, the campaign this year is a tad bit special. I am particularly pleased with the creative work of the latest campaign ‘Limca waali Pyaas’ which I feel is so close to what I have felt after exceptional effort. As an individual, I have always strived for that little extra, and the thirst that one feels after such effort is what gets quenched only by Limca.
Commenting on the Campaign, Nitesh Tewari, says, “Limca has always been known for its thirst quenching properties. This year’s campaign builds on them and tries to establish Limca as the ultimate thirst quencher. The message is simple – when faced with situations of extreme heat and tiredness, nothing refreshes you like Limca. The commercials featuring Kareena Kapoor are quite relatable and drive home the point in light hearted manner.”
Storyboard of the ad
The film opens with a scene at a railway station ticket counter on a hot summer afternoon. There is a long queue of passengers at the ticket counter. As the camera pans, we see, the protagonist, Kareena Kapoor, standing at the far end of the queue. Tired and sweating on a scorching summer afternoon, she is eagerly awaiting her turn. By the time her turn comes she is already drained due to the heat.
Further her just in time arrival at the ticket counter becomes a late arrival when we hear the whistling train about to leave. She runs along to catch the departing train, but all in vain, and is left panting at the platform.
Back in the blistering heat and sweating profusely by now, she spots a vendor selling cold drinks in a bucket. Her eyes lighten up as she spots an icy cold Limca. She eagerly picks up a Limca, the ultimate thirst quencher and glugs it down impatiently. Lime n Lemoni… Limca!
About Coca-Cola India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola system in India has registered 31 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.
The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.
For further information on the company's India operations and its products, please visit:www.coca-colaindia.com.
Commenting on the Campaign, Nitesh Tewari, says, “Limca has always been known for its thirst quenching properties. This year’s campaign builds on them and tries to establish Limca as the ultimate thirst quencher. The message is simple – when faced with situations of extreme heat and tiredness, nothing refreshes you like Limca. The commercials featuring Kareena Kapoor are quite relatable and drive home the point in light hearted manner.”
Storyboard of the ad
The film opens with a scene at a railway station ticket counter on a hot summer afternoon. There is a long queue of passengers at the ticket counter. As the camera pans, we see, the protagonist, Kareena Kapoor, standing at the far end of the queue. Tired and sweating on a scorching summer afternoon, she is eagerly awaiting her turn. By the time her turn comes she is already drained due to the heat.
Further her just in time arrival at the ticket counter becomes a late arrival when we hear the whistling train about to leave. She runs along to catch the departing train, but all in vain, and is left panting at the platform.
Back in the blistering heat and sweating profusely by now, she spots a vendor selling cold drinks in a bucket. Her eyes lighten up as she spots an icy cold Limca. She eagerly picks up a Limca, the ultimate thirst quencher and glugs it down impatiently. Lime n Lemoni… Limca!
About Coca-Cola India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola system in India has registered 31 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.
The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.
For further information on the company's India operations and its products, please visit:www.coca-colaindia.com.
Developing a coherent approach to managing commodity market regulation
Currently is a period when fundamental changes arise in the commodity derivative markets. The expansion of markets and related products has operated a remarkable increase in regulatory interest. This is where we land up at Financial Conduct Authority (FCA) which modulates commodity derivatives with the exception of underlying physical markets.
The innate character of commodity market is to pose a set of material challenges since they bestride the regulatory margin. A situation when financial commodity market interacts with physical market, it introduces a particular set of reputational and environmental risks.
The agenda to introduce new regulations in the financial markets is to have an impact on the strategies and movements of the companies. Henceforth, after agreeing with the regulations, corporations will have to look at a broad based picture of all the activities carried in the firm. Productive and constructive managements are one of major challenges organizations face due to the impact that regulations leave on them.
There are supposedly various key regulations which are effecting the trading of commodities and hence, their organizations. To make it crisper following are the regulations included in the system-
· Market in Financial Instruments Directive and Regulation (MiFID)
· Market Abuse Directive and Regulation on Energy Market Integrity and Transparency (REMIT)
· European Market Infrastructure Regulation (EMIR)
All these regulations will supposedly influence many business aspects of the company. The major regulatory concerned with date of reporting and clearing happening with 12 months is the European Market Infrastructure Regulation. The measures that could be taken into consideration to avoid the implication of these regulation-
· Arranging a management for rescuing from risks.
· Timeline setting for reporting.
· Extra training is required to deal with the impact.
This will ensure a global consistent approach to the overall character of commodity derivatives in the market. It will also address some areas for instance cash market transactions, framework for a structural program, scale of trading, etc. Also in order to make it work it is necessary to have an efficient programmed management for companies which consist of diverse trading locations. When interacting with the regulators, it is important to have logical arguments based on facts and a detailed process to make it easy for regulators to understanding what commodity market is and the strategies to run it.
The innate character of commodity market is to pose a set of material challenges since they bestride the regulatory margin. A situation when financial commodity market interacts with physical market, it introduces a particular set of reputational and environmental risks.
The agenda to introduce new regulations in the financial markets is to have an impact on the strategies and movements of the companies. Henceforth, after agreeing with the regulations, corporations will have to look at a broad based picture of all the activities carried in the firm. Productive and constructive managements are one of major challenges organizations face due to the impact that regulations leave on them.
There are supposedly various key regulations which are effecting the trading of commodities and hence, their organizations. To make it crisper following are the regulations included in the system-
· Market in Financial Instruments Directive and Regulation (MiFID)
· Market Abuse Directive and Regulation on Energy Market Integrity and Transparency (REMIT)
· European Market Infrastructure Regulation (EMIR)
All these regulations will supposedly influence many business aspects of the company. The major regulatory concerned with date of reporting and clearing happening with 12 months is the European Market Infrastructure Regulation. The measures that could be taken into consideration to avoid the implication of these regulation-
· Arranging a management for rescuing from risks.
· Timeline setting for reporting.
· Extra training is required to deal with the impact.
This will ensure a global consistent approach to the overall character of commodity derivatives in the market. It will also address some areas for instance cash market transactions, framework for a structural program, scale of trading, etc. Also in order to make it work it is necessary to have an efficient programmed management for companies which consist of diverse trading locations. When interacting with the regulators, it is important to have logical arguments based on facts and a detailed process to make it easy for regulators to understanding what commodity market is and the strategies to run it.
Indus Communications bags Zicom India account
MUMBAI: Indus Communications has bagged the Public Relations account of the Rs 6.9 billion BSE and NSE listed Zicom India. Zicom India, over the years transformed as an IT driven Indian Multi National Company from an electronic security service provider, using the power of IT services model in a short span of time.
Mr. Pramoud Rao, Managing Director, Zicom says, " Zicom is back in news in our new avatar. We have transformed ourselves from the traditional Electronic Security Systems Company to an IT Enabled Electronic Security Services Provider. And we thought of associating with Indus Communications to act as a catalyst to communicate and convey our success story effectively through the right mediums. We look forward to a fruitful association"
“The brand Zicom has a strong performance track record and it is well recognised in the electronic security systems market in India and abroad as well,” says Viveck Shettyy, Managing Director, Indus Communications. "We are confident that we will take the communication strategy of Zicom to the next Level"
Leveraging on its strong brand, infrastructure and distribution platform, Zicom India has grown rapidly in a short span of time and has emerged as the leading Indian brand in security products and services. Zicom as the pioneering provider of the new age mantra for security in India introduced the unique concept of Electronic Security as a Service (E-SaaS) to enterprises and housing societies that provides cloud based remote monitoring systems and business intelligent support.
Zicom is all set and geared to launch its new age prestigious products and services like Hybrid Mini DVR, Alarm Panel and Zuno soon.
Leveraging on its strong brand, infrastructure and distribution platform, Zicom India has grown rapidly in a short span of time and has emerged as the leading Indian brand in security products and services. Zicom as the pioneering provider of the new age mantra for security in India introduced the unique concept of Electronic Security as a Service (E-SaaS) to enterprises and housing societies that provides cloud based remote monitoring systems and business intelligent support.
Zicom is all set and geared to launch its new age prestigious products and services like Hybrid Mini DVR, Alarm Panel and Zuno soon.
Federal Bank enters into a Bancassurance tie up with Max Bupa
April 16, 2014: Federal Bank entered into a tie up with Max Bupa in a Bancassurance Corporate Agency arrangement to provide comprehensive health insurance plans of Max Bupa to 24 million households of the bank’s clients across 1163 branches of the bank pan India.
Speaking on the partnership with Max Bupa, Surendran A, Head, Retail and International Banking, Federal Bank said, “We are delighted to enter into an arrangement with Max Bupa offering innovative health insurance solutions that would add value to the lives of our customers. Improving the quality of life of our clients has been our constant pursuit.”
Talking about Max Bupa’s commitment towards making quality Health Insurance more accessible for customers, Manasije Mishra, CEO, Max Bupa said, “Both Max Bupa and Federal Bank are recognized for innovation in product designing and quality service to customers. Reflecting the same commitment, we are offering need based products and services, fine-tuned to the needs of Federal Bank customers. I am confident that through this partnership, we will be able to enable the beneficiaries to live healthier and more successful lives.”
The HNI and Personal Banking clients of Federal Bank will thus have a rich bouquet of health insurance products from Max Bupa to choose from. The comprehensive product suite will include Max Bupa’s flagship product Heartbeat, one of the most inclusive offerings in the market with propositions like coverage up to 50 lakhs, 24X7 customer service helpline, coverage for day care procedures, OPD benefit, among others. Health Assurance, a first of its kind three-in-one assured cash benefit plan that covers critical illness, personal accident and hospital cash will also be offered to Federal Bank customers.
About Federal Bank:
Federal Bank is a leading Private Sector Bank with a branch network of 1174branches and 1,360 ATMs spread across the country. The Bank’s total business mix (deposits + advances) crossed milestone of Rs 1 Lakh Crore as at March 31, 2013 and it has earned a net profit of Rs 838.17 Crore. Its Capital to Risk weighted Ratio (CRAR) stood at 14.80% at the end of December 2013. Federal Bank has its Representative Office at Abu Dhabi that serves as a nerve centre for NRI customers in the UAE. Federal Bank is transforming itself, keeping its principles intact, into an organization that offers services beyond par. It has a well defined vision for the future as a guidepost to its progress. For further enquiries please visit: www.federalbank.co.in
About Max Bupa Health Insurance:
Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 21 offices across 13 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.
Strong Network of 3400 hospitals: Max Bupa Health Insurance has a direct working relationship with a network of over 3400 top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.
About Max India :
Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.
The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 39% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.
About Bupa: [65 years of Health and Care]
Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.
Speaking on the partnership with Max Bupa, Surendran A, Head, Retail and International Banking, Federal Bank said, “We are delighted to enter into an arrangement with Max Bupa offering innovative health insurance solutions that would add value to the lives of our customers. Improving the quality of life of our clients has been our constant pursuit.”
Talking about Max Bupa’s commitment towards making quality Health Insurance more accessible for customers, Manasije Mishra, CEO, Max Bupa said, “Both Max Bupa and Federal Bank are recognized for innovation in product designing and quality service to customers. Reflecting the same commitment, we are offering need based products and services, fine-tuned to the needs of Federal Bank customers. I am confident that through this partnership, we will be able to enable the beneficiaries to live healthier and more successful lives.”
The HNI and Personal Banking clients of Federal Bank will thus have a rich bouquet of health insurance products from Max Bupa to choose from. The comprehensive product suite will include Max Bupa’s flagship product Heartbeat, one of the most inclusive offerings in the market with propositions like coverage up to 50 lakhs, 24X7 customer service helpline, coverage for day care procedures, OPD benefit, among others. Health Assurance, a first of its kind three-in-one assured cash benefit plan that covers critical illness, personal accident and hospital cash will also be offered to Federal Bank customers.
About Federal Bank:
Federal Bank is a leading Private Sector Bank with a branch network of 1174branches and 1,360 ATMs spread across the country. The Bank’s total business mix (deposits + advances) crossed milestone of Rs 1 Lakh Crore as at March 31, 2013 and it has earned a net profit of Rs 838.17 Crore. Its Capital to Risk weighted Ratio (CRAR) stood at 14.80% at the end of December 2013. Federal Bank has its Representative Office at Abu Dhabi that serves as a nerve centre for NRI customers in the UAE. Federal Bank is transforming itself, keeping its principles intact, into an organization that offers services beyond par. It has a well defined vision for the future as a guidepost to its progress. For further enquiries please visit: www.federalbank.co.in
About Max Bupa Health Insurance:
Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 21 offices across 13 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.
Strong Network of 3400 hospitals: Max Bupa Health Insurance has a direct working relationship with a network of over 3400 top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.
About Max India :
Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.
The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 39% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.
About Bupa: [65 years of Health and Care]
Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.
South Indian Farmers to get AC tractor from SONALIKA
Sonalika to roll out heavy range of AC tractor series for South India
Sonalika Group, one of the top three tractor manufacturing companies of India introduced its heavy duty tractor range series Worldtrac 90 hp with A.C. cabin facility. This revolutionary tractor is available in both HVAC and heater option with an all season climate controlled cabin that is equipped with a deluxe driver seat. With a tilt and telescopic power steering, the 4 cycl.turbo charged 90 hp category powerful engines is designed to complete extensive farming work within minutes. Besides scoring high on fuel efficiency and stronger power output, the company is confident that the A/C facility in these tractors will contribute immensely in reducing the hardship endured by the farmers.
Mr. Kumar Bimal VP Marketing, Sonalika Group commented, “At Sonalika, our endeavor is to provide maximum comfort to the farmers by introducing tractor models that is, not only technologically superior but also improvise farming methods. It’s a widely believed fact that extreme weather conditions like scorching heat or ice cold winds is found to adversely affect the morale of the farming community thereby plummeting the productivity levels. With the A/c facility in our tractors, farmers can now work comfortably even in extreme heat. Likewise, the proud owners of this tractor will also possess the power to control the temperature in winter by turning on the heater.”
Sonalika’s worldtrac 90 hp AC tractor comes with a 2500 Kg lift capacity and oil immersed brakes that are designed to simplify even the most complex farming methods. This tractor’s 100 liters fuel capacity ensures continuous use and the silencer which is cleverly placed under the hood can give optimum visibility to the operator. This newly launched tractor range has been made highly convenient and effortless to use by cautiously employing the latest technology. Special efforts and care has been taken to make the driver’s cabin luxurious by providing a music system with dual speakers, cup holders and a robust E marked cabin glasses with rear and front wiper.
Farmers can also avail finance facility that will be made available through major financers.
About Sonalika Tractors
Country’s First heavy duty tractor manufacturer company Sonalika group was incorporated in 1995.
Sonalika Group has become a renowned name in tractor manufacturing industry. The company is the proud manufacturer of the bestselling tractors between 20 HP to 90 HP. The tractors manufactured by Sonalika bear testimony to great performance, unmatched quality and higher reliability in the market because of their better pulling power, minimal fuel consumption, highest back up torque, Heavy duty component, low emission levels & called balanced & complete tractor. The group has gained the position of an international brand as it exports products to over 74 countries in the world. The global recognition of Sonalika's growth has been highlighted by strategic partnership with leading International brands like Yanmar of Japan, a USD 5 billion company. The manufacturing and R&D facilities at Sonalika are certified by joint accreditation system of Australia and New Zealand. It is the first tractor company in India to get ISO: 14001 certification.
Mr. Kumar Bimal VP Marketing, Sonalika Group commented, “At Sonalika, our endeavor is to provide maximum comfort to the farmers by introducing tractor models that is, not only technologically superior but also improvise farming methods. It’s a widely believed fact that extreme weather conditions like scorching heat or ice cold winds is found to adversely affect the morale of the farming community thereby plummeting the productivity levels. With the A/c facility in our tractors, farmers can now work comfortably even in extreme heat. Likewise, the proud owners of this tractor will also possess the power to control the temperature in winter by turning on the heater.”
Sonalika’s worldtrac 90 hp AC tractor comes with a 2500 Kg lift capacity and oil immersed brakes that are designed to simplify even the most complex farming methods. This tractor’s 100 liters fuel capacity ensures continuous use and the silencer which is cleverly placed under the hood can give optimum visibility to the operator. This newly launched tractor range has been made highly convenient and effortless to use by cautiously employing the latest technology. Special efforts and care has been taken to make the driver’s cabin luxurious by providing a music system with dual speakers, cup holders and a robust E marked cabin glasses with rear and front wiper.
Farmers can also avail finance facility that will be made available through major financers.
About Sonalika Tractors
Country’s First heavy duty tractor manufacturer company Sonalika group was incorporated in 1995.
Sonalika Group has become a renowned name in tractor manufacturing industry. The company is the proud manufacturer of the bestselling tractors between 20 HP to 90 HP. The tractors manufactured by Sonalika bear testimony to great performance, unmatched quality and higher reliability in the market because of their better pulling power, minimal fuel consumption, highest back up torque, Heavy duty component, low emission levels & called balanced & complete tractor. The group has gained the position of an international brand as it exports products to over 74 countries in the world. The global recognition of Sonalika's growth has been highlighted by strategic partnership with leading International brands like Yanmar of Japan, a USD 5 billion company. The manufacturing and R&D facilities at Sonalika are certified by joint accreditation system of Australia and New Zealand. It is the first tractor company in India to get ISO: 14001 certification.